Google Discover is a content distribution platform that recommends articles based on user interests, not traditional keyword searches. To make your content stand out and appear on Discover, apply these 10 optimization strategies:
1. Use High-Quality, Eye-Catching Images
Google Discover favors content with large, attractive images (at least 1200px wide). Avoid using logos as thumbnails and ensure Google is allowed to display the full-sized image via proper meta tags. Original or unique images that haven’t appeared elsewhere on Google are prioritized.
Example:
If you’re writing an article like “Top 5 Coffee Shops in Brooklyn,” include your own high-resolution photo of a stylish café corner or a beautifully presented latte – instead of using stock photos or blurry images.
2. Craft Emotion-Driven and Curiosity-Inducing Headlines
Create headlines that trigger curiosity or evoke emotion — without crossing the line into clickbait, which Google penalizes. Your content should tell stories, offer unique insights, or tap into trending topics.
Example:
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❌ Not optimized: “Tips for Visiting Paris”
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✅ Optimized: “You Won’t Believe What Locals Say About Visiting Paris in Winter”
3. Avoid NSFW or Sensitive Content
Google Discover promotes safe-for-work content. Even if your article is informative, using provocative imagery (like models in revealing clothing) might disqualify it from being featured.
Example:
If you’re covering skincare routines, use clean, professional images instead of suggestive photos, even if they are technically relevant.
4. Focus on Topics Users Actually Care About
Use tools like Google Trends, BuzzSumo, or your own analytics to find trending or seasonal topics that align with your audience’s interests.
Example:
Instead of writing about “The History of Christmas Trees,” consider “5 Modern Christmas Tree Decor Trends for 2025” — it’s more timely and engaging.
5. Optimize for Mobile User Experience
Since Discover is mostly accessed via mobile devices, ensure your website is fast, mobile-responsive, and visually clear on small screens.
Example:
Make sure buttons like “Read More”, image galleries, and text blocks display neatly on smartphones — no cut-off elements or zoom-required layouts.
6. Keep Content Fresh and Relevant
Freshness matters. Google Discover often prefers recently updated content. Refresh older posts with current information, update the publish date, and adjust the focus to suit recent trends.
Example:
Update “Top Fitness Gadgets of 2023” to “Best Smart Fitness Gear to Try in 2025” — and add new gadgets or reviews.
7. Support the “Follow” Feature with RSS and Structured Data
Enable RSS feeds and use structured data like Article or Recipe schema to help Google understand your content better and boost its visibility in Discover.
Example:
If you’re using WordPress, enable the RSS feed and implement structured data using plugins like Yoast SEO or Rank Math.
8. Follow E-E-A-T Principles (Experience, Expertise, Authoritativeness, Trustworthiness)
Google Discover favors trustworthy and authoritative content. Showcase your credentials, experience, or background in the topic to build credibility.
Example:
If you’re writing about gardening tips, mention that you’re a certified horticulturist or a passionate gardener with 10 years of experience — and include real photos of your own garden.
9. Avoid Misleading or Sensational Content
Your content should be honest, balanced, and fact-checked. Avoid exaggerated claims or content that could mislead readers.
Example:
Don’t use headlines like “Coconut Oil Cures All Diseases” — instead write “What Science Says About Coconut Oil’s Health Benefits” with links to credible sources.
10. Track and Analyze Content Performance
Use Google Search Console to monitor which posts are being shown on Discover. Then, create more related content based on those successful topics.
Example:
If your article “Best Apps for Learning Spanish” is trending on Discover, consider writing follow-ups like “Top Podcasts to Improve Your Spanish Listening Skills” or “10 Slang Terms You’ll Hear in Mexico City.”
Final Thoughts
Google Discover is a powerful traffic source — but succeeding on it requires understanding how the platform works and aligning your content strategy accordingly. Focus on quality, freshness, mobile experience, and emotional storytelling to stand out.
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